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Followed Ascent

That's it, we found our designer for the launch on 24 February. He also worked on the shows we produce. We visit the hall Tuesday issue of determining what we will do exactly. And we must also find a host for 5-7. Maybe Anne-Marie Withenshaw, if available, of course. And the caterer who may wish to prepare recipes from our celebrity chefs.

Yesterday has been a follow-up. First on the work of production and creation of promotional materials (video, dress up the chain, etc.).. I'll have a proposal on Monday. The project leader seemed confident and in addition the budget will likely be respected .... relief. Also followed the promotional item will be delivered on launch day. We advance. Other

relief, the names circulating on the net are not good. Thank you to Norman for telling me. But nothing is on the side of possible leaks.

A colleague introduced me more fully the incredible universe "foodies." I'm going to register on the homepage of my discoveries. Feel free to send me yours. The perfect world for warmth!

Idea: tartiflette eat tonight? Good but a little too heavy ....

Discovery: lovely evening spent at The Rise on Bishop. Served with passion.

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Leak? Know

Norman has made a comment this morning. We recommend caution. The name of the new channel would circulate on the web. Our power of review is limited after all. We take great precautions such as signing a nondisclosure agreement. The more we approach the deadline and there are more individuals involved. The leak remains possible. Out of curiosity, thank you for informing me of the names circulating.

Meet interesting today with students from UQAM. We discussed the construction of a Brand New. Questions were also relevant: the kitchen emissions which are available on Escape will they move to the new channel? What will you do to attract a younger audience? Will you reveal your values or is it confidential? Replies February 24.

Idea: reveal exclusively to readers of this blog some details of the lineup?

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lay

Morning intense. Meeting of the creative team and production. Essentially, it was necessary to "brief" Thierry, the designer. He has worked on many projects and many commercials. And it shows. Designer, not simple. Have ideas almost on demand. Exhausting .... We also have the opportunity to take stock of the deadlines. It keeps the date of 10 March for the delivery of all equipment. And the week of Feb. 8 for filming promotional material with our celebrity chefs. They must still be available.

relief. The date of February 24 was confirmed to unveil the name and programming. The room is reserved in the Old Montreal. Tackle the menu and dressing room. We had the idea to give a sort of cookbook that also includes our programming. But deadlines are too tight. That's for later.

last interview for the job done as expected of a communications assistant. Three candidates were interviewed. Second interview Friday with one of them.

Note to myself: tackling the display hardware. For the launch, among others.

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Migraine? Not yet. It is 2010

Slight headache. We must negotiate with the busy schedules of our celebrity chefs for the launch on 24 February. The noon meeting with the press, and late in the day with partners and customers. It should also confirm the location and concept. A theme for the food? Revenue of our stars? Everything is on the table ....

Marnie, the project manager, submitted a schedule. All material (self-promotion, covering the antenna, etc..) Will be delivered on March 10. His team is almost complete. She suggests working with Duplex (Theduplex.tv) for any aspect animation (motion graphics). Their portfolio is convincing. Remains to agree on the final budget, which will require contortions.

Tomorrow last interview for the position of Communications Assistant. And meeting with the designer for the brief. He will be responsible to script some promotional material. And discussion about the promotional item that will be presented Feb. 24. It juggles two ideas.

Journalist Pickbone and unraveling the mystery of our programming. Can we hold on to unveil?

Thought: The new tou.tv Radio-Canada .... how much it could cost?

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Like the steering committee Monday. No fooling around, we loop all in one hour. A committee that serves primarily to inform. I learned that the client interest in the new channel is confirmed. The sales team is trying to incorporate some original way, other than by traditional advertising. Media creativity is increasingly sought. Some media have interest to force a bit and arrive in 2010. Astral radios offer unique avenues (message 5 seconds, message isolated, etc..) Who is willing to pay a higher price.

People W.illi.am / are preparing models to be used for testing the new website. The site will actually be tested with consumers before launch. An investment that is worthwhile, even if the sample looks a bit small. But their recommendations are based on a history that seems solid.

Olive, who represents several websites, submitted a proposal today. A web campaign divided into two: launch March 22 and late descrambling in June. The budget will enable a sizeable presence while redirecting interest to us, a question to discover the brand and programming.

The great public unveiling will take place in a month to the day. We still need to confirm the whereabouts of this announcement, probably in Old Montreal.

Tomorrow: Interviews for the post of Communications Assistant.

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9am today, the steering committee.

Thought: I can not believe the budget updates TV5.

Note to myself: to confirm the message of the promotional contest next Escape.

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Empty color. Black

Black is Paris. The black is death. The black is the void.

The white is purity. White is innocence. The white is emptiness.

So we lose ourselves in this emptiness.

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I'm not very promotional items. Yes, if the object is embedded in a campaign. This morning, cons, our specialist items made a suggestion which has rallied everyone ... including me. Without giving away the punch, then that object is useful and informative. It will be distributed March 22, the day of launch of the channel, customers, media, partners and employees. As

launch budget is not unlimited, we need to develop some partnerships with other media. A radio is interested. We'll know more next week.

I also received a proposal from Metromedia. Campaign impact at Berri-UQAM with wall panels and super-could be used to join the youngest age 25-54 involved. Same with some magazines like Wink VAT.

And good news, sales have signed a first contract with a client. I was told that the enthusiasm is there, on the part of agencies and clients.

Tuesday, early interviews to find an assistant who will support us with communications. Needless to say that the work is not lacking, especially evasive also need our attention.

Good weekend

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sleep in peace .... yet

sigh of relief. Genevieve, the artistic director, presented This morning the guide standards of use of the logo and colors. Everything has been agreed and approved. A miracle in a very short period of time. Thank you and congratulations to Genevieve. The look is very colorful and even something appetizing.

Then, the first meeting of the production team: Genevieve, Eric (director), Isabelle (production coordinator), Chantal (editor) and Marnie (Project). Marnie is now set up his own team which will oversee the implementation of the packaging of the antenna and the shooting will be needed. Some of the material should be ready February 24 and the rest on March 12. Next meeting Wednesday.

design print advertising is also underway. The equipment must be delivered to magazines in late February. The hardest part might be finding the right pictures. Five stars of the antenna have been identified to promote the chain. No problem for Quebecers but things get complicated for foreigners. The photographs are far from always agree. And collaboration is not obvious. We must get started.

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Buy, the puzzle

Not for nothing that Videotron is the Quebec distributor number 1. Promotional tools are many and so much the better, we will benefit: illico, Videotron website, call centers, mailings, the list is long. (But a source tells me that Bell does not let it go ....)

At Transcontinental, various scenarios were looked at. An environment such as Boost is very interesting. It should be noted that the channel's audience should be composed of women and 60%, 25-54. We need a mix that will reach sub-segments of 25-54. The company is also very active in direct marketing with its impressive database. Targeted mailings by email? By mail?

Tomorrow revival of Representatives display. Other questions arise here: super-panels? vertical panels? 10 x 20? Only Montreal? Quebec? Prices will guide the answer ....

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No headache this morning ....

Yesterday's announcement has generated a lot of reactions. The coverage was good. Clients and agencies have also responded well. Of course, we still would like some media give a little more importance to our ads. But considering that the coverage is more difficult to obtain for a specialty channel, the results are good. Another important step: the week of Feb. 22 for the unveiling of the lineup and name. The channel will

airing March 22. It is also the 22 that will start the promotional campaign. Negotiations for purchasing media have begun. In fact today, meeting with people from Transcontinental and Videotron. Nothing is confirmed yet but decisions will be taken next week. Same thing for our radio partner. The campaign will include four components: mass media, direct marketing, media relations and social media.

a Wednesday where I will use my charm ....

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And on Twitter! An announcement

And yes, also on Twitter.

http://twitter.com/davidcrete

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The announcement was made this morning media. We always wonder what kind of coverage will be. At 14:10, the new resumed at several locations, including Richard Therrien's blog on cyberpresse. Despite a last sentence a bit flat and extinguishers, you should never take anything personal. The press did its job and we ours ... everything is good to react the reader. And Richard, there will not rehash that, I promise.

The proposed new channel has confirmed just before Christmas. So here is that we have little time to do everything. We will be airing on March 22. During the holidays, 4 travallé art directors to develop a pitch for the new platform (logo, colors, etc..). We learned of their work on January 5. Finally, a particularly caught our attention. Genevieve Lapointe's ideas fell stack. We all hooked. But all that will be unveiled in late February .....

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Finally taking off!

After several months of waiting, the news is confirmed. A new TV will appear March 22. A channel devoted to food in general. It will show original programming and abroad.

On this blog, I will hold a sort of book of our work. Building a new brand is a long and sometimes tedious. You know any, as and when we do the work. I

oversees communications and marketing. Therefore well placed to witness ....

we go.

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Collection prepared Prishtina, presented at the fashion week in Tirana, Albania in November 2009.

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Parade in Prishtina, June 2009.