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Finally. Finally the weekend! A little rest after the week slightly hell we experienced. First Tuesday, a day pre-launch, devoted to the assembly hall. Everything went well, although it took some contortions of our CEO, Guy, to coordinate the technical side. Submit an HD video, it's never as easy as it sounds.

Wednesday launch. All media are there. The coverage was good although it took to put pressure on the Journal de Montreal. Nothing Thursday, but an article Friday, which had nothing to see, however, with the coverage of the new kids channel from Quebecor. Antoine Sicotte and Daniel Vézina made radio interviews everywhere. We really felt enthusiasm on the part of many. That's reassuring. At 16h, the turn customers, employees and partners. Again, many good comments on the launch, the food offered, decor, programming, the channel name ... well, we have some sense of accomplishment even if the work is far from over .

Thursday, everyone is a little "puck" even if alcohol is involved. We try to make a normal day. And we begin to receive invoices.

Yesterday, work on the advertising campaign and design material. The mega metro wall has been delivered. I show here soon. Monday, it finalizes the super-panels and versions magazines.

Note: Tonight, we drink wine.
Photo: Anne-Marie Withenshaw, host of the evening, Sébastien Arsenault, president and CEO of Group Serdy and Coossa Virginia.

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Today, big day. Assembly hall for the launch tomorrow. Hoping that the snow will not scare away the guests. Also, a reminder to the media, the briefing is scheduled at 11am.

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Malandrino Fall Winter 2010/2011 Fall Winter 2010/2011

effrainée Between the warrior of the army of Huns and Central Asia elegant Geisha, Catherine Malandrino on a journey of black perforated, leather macramé of pleated and furs. The silhouette ocille between sarouels and skinny, knits and crocheted wool strong.
coats seem to sign the renewal of the jacket, so expanded cape.
Punctuated ethnic jewelry, the collection does not scream to the phenomenon of performance art: the pieces are simple, freed from the dictates of podiums, but effective and easily enviable.

photos of the Autumn / Winter 2010/2011 Collection on Style.com

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Acne

A look true to the bare basics of a good wardrobe provided. Presenting the latest collection ACNE find its balance between timidity free of anthracite and renewal of printed stormy. The silhouette ACNE fleet, lost in the jerseys look comfortable while being held prisoner appears by imposing bracelets reassuring maintaining style. Playing with a combination of draping and volume zipped boots filled that refine the leg as far as the appropriate length of T-shirts, women ACNE plays shy isolated. This is not counting on the minimalist dress, accompanied by a leg sleeve mix / Perfecto, calls the sport and casual elegance.

Whole collection Fall / Winter 2010/2011 on Style.com

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tables and salmon is



Less than a week. Next Thursday, all will be revealed. But it is still necessary to go to Wednesday ... Everything is in place. Denise Cornellier not known it for nothing. It proposes, suggests, advises. So that the guests eat quality food. She agreed to cook recipes from our chefs as two facilitators salmon (including the photo, Crispy-Skin Salmon With Swiss Chard and Beet Reduction, Curtis Stone), a pig, which looks very good, a chicken mousse and more.

Michel for his part completes the layout of the room. It will be chic. The assembly and delivery will be Tuesday. Everything must be ready for Wednesday 10 am press conference. Tables (pictured) will be illuminated by a lighting system placed underneath.

We delivered the beautiful menu / brochure to the printer yesterday morning. Narrowly. Genevieve has done a tremendous job to create this document to be given to guests, all in record time. The most tedious: bringing all materials such as photographs. It is now addressing the large mural that will be in the subway. Delivery to the printer early in the week. Hoping that my request for extension of time will be accepted.

Curtis Stone will be among the celebrity hosts of the chain. And to answer Cedric, we will present Wednesday Quebecois leaders and original products. We also put much effort on adaptation / translation of English programming. Many are translated here.

We are looking for our official voice. One was strongly suggested. Decision next week.

Note: sorry for not returning my calls as quickly as desired.

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Curtis!




The answer: Curtis Stone! And yes, the Australian will present two programs on the new channel: Surf and Toques and Curtis in my kitchen. All the details on Wednesday.

Thanks for your answers. Soon, another revelation ...

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It is revealed! Denise

hard to hold back until 24 February. So I decided to reveal a little. Here are 3 questions in one of our leaders, celebrities and facilitators answers. Easy not easy. Lose yourself, express yourself!


Q: Who is the biggest celebrity you've cooked?
A: Madonna

Q: What made you far more exciting?
A: Celebrate my 30th birthday with my family and friends in Las Vegas.

Q: How tall are you?
A: 1 m 92.

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Denise is a savior. Denise Cornellier has agreed to cook for us recipes from our celebrity chefs. The launch of 24 will be an opportunity for guests to discover the programming through the recipes of our leaders. I was convinced he would be that difficult or impossible to find a caterer who would agree. We will quickly stop the menu and decor of the room with Michel, the designer and the team of Denise Cornellier.

Tomorrow, one of our leaders turns heads a pilot, a "fake" issue or rehearsal. Real Filming will begin next week. I hope to bring journalists visiting the set.

The invitation for the launch was sent today to the guests. This media will leave Monday. In total, we certainly welcome around 300 people.

We approved this evening "tagline, or slogan that will accompany the logo. A simple little exercise. We were 4 to cogitate. We also approved the 4 covered the "menu / brochure," which will be presented on 24. Very beautiful. Genevieve had to work under pressure. Delivery to the printer should be done no later than tomorrow.

Tomorrow morning, an important production meeting. It must approve all for filming starting next week. The team will run the equipment used in the packaging of the antenna and the identification of the chain. Three sites were targeted. It was necessary to conduct a cast this week to find, among other things, a student and a mother.

Denise gave me chocolate lollipops Espelette. My wife has stolen one. The rest may be in the office ...

Note: advancing our discussions with possible partner for radio campaign launch.

Another note: soon, I reveal a little more.

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Decisions shovel

A little over two weeks. Just over two weeks before launch. At this time, not panic yet. It remains to confirm the caterer. The two who were approached were available but there are still some loose ends. Same thing for the room must sign the contract. Tomorrow, meeting with Michel, the designer places. And contact the supplier of technical equipment.

Genevieve must show us the cover of the menu / brochure that we give to the guests. We should have it tonight or tomorrow. Printer finalizes the bid but we are talking about a quality product. Genevieve has taste ....

sampling operation will be done in the subway on 22-23 March are accurate. We will produce about 40 000 "magnets" and cartons to be delivered to users. It remains to see the prices of the squad. But I also try to find a way to distribute in Quebec City.

The super-signs for the campaign launch are almost reserved. Still a little negotiation. In all, a dozen locations around the Montreal area. Buy the panels is a puzzle, definitely. But it is also a form of advertising impact.

production of the packaging of the antenna and promotional material is well underway. We must approve the casting and filming locations. Probably tomorrow. The "shoot" our stars will be held on 17 and 20 February for the photos. The photographer is confirmed.

The hardest part? The amount of decisions every day ...

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Chasing the captives!

Yesterday, I was not chatting. Maybe a bad night. But the day has clarified the draft brochure / menu / program guide that we give to guests on February 24. A sort of "catalog" that will contain the details of our programs and certainly some recipes. We will draw from a menu produced by The Aromate Jean-François Plante. Very well done. On Tuesday, the printer must receive coverage.

Today, visit the room with Michael, the decorator. And good news, the launch will be led by Anne-Marie Withenshaw in a Form 5 to 7. The caterer is also contacted. Remains to be seen whether it can meet our demand ... which I will later!

I increasingly want to reveal some of our programs. The pressure is strong.

Confirmation (almost) the impact of the campaign in the subway. And two great-wall panels Berri-UQAM with presence in several stations. Also, sampling operation on 22-23 March. We are looking to provide a promotional item and information on the chain. Concept to be confirmed. The campaign in the subway requires making choices and reviewing the distribution of the budget. But the customer profile in the subway is interesting and this is more captive customers, a major advantage in advertising.

Also, confirmation of part of the campaign website.

Note: See My card section for an article published by the Wharton Magazine on the importance of data for future measurement of the effectiveness of advertising campaigns. Thank you to Sandy for information.

Through it all, trying to plan the next vacation.

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Printing forward and backward

is yet ahead. On Friday, a colleague said he had the impression of not advancing. The piles of papers spread out on his desk. I also had this feeling there. Today, for cons, things have progressed. The meeting enabled the production designer to present two avenues for the promo of 30 seconds will be used to "promoter" chain. It will decide tomorrow but one of the two tracks is particularly promising.

Meeting then with Genevieve in anticipation of tomorrow's meeting with the printer. Must complete the promotional item that we will put the guests on Feb. 24. Friday, everything should be ready for printing. Basically, we need photos of our stars and some recipes. Not as easy as it sounds ...

Wednesday morning, visit the hall for the launch. We must stop the guest list and discuss the media presentation to be held the same day.

Presentation today W.illi.am the first models of the website. These models will be used in preliminary tests. Tests that help determine the strengths and weaknesses of the future site. Another meeting with them Thursday.