Yesterday, I was not chatting. Maybe a bad night. But the day has clarified the draft brochure / menu / program guide that we give to guests on February 24. A sort of "catalog" that will contain the details of our programs and certainly some recipes. We will draw from a menu produced by The Aromate Jean-François Plante. Very well done. On Tuesday, the printer must receive coverage.
Today, visit the room with Michael, the decorator. And good news, the launch will be led by Anne-Marie Withenshaw in a Form 5 to 7. The caterer is also contacted. Remains to be seen whether it can meet our demand ... which I will later!
I increasingly want to reveal some of our programs. The pressure is strong.
Confirmation (almost) the impact of the campaign in the subway. And two great-wall panels Berri-UQAM with presence in several stations. Also, sampling operation on 22-23 March. We are looking to provide a promotional item and information on the chain. Concept to be confirmed. The campaign in the subway requires making choices and reviewing the distribution of the budget. But the customer profile in the subway is interesting and this is more captive customers, a major advantage in advertising.
Also, confirmation of part of the campaign website.
Note: See My card section for an article published by the Wharton Magazine on the importance of data for future measurement of the effectiveness of advertising campaigns. Thank you to Sandy for information.
Through it all, trying to plan the next vacation.
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