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Denise is a savior. Denise Cornellier has agreed to cook for us recipes from our celebrity chefs. The launch of 24 will be an opportunity for guests to discover the programming through the recipes of our leaders. I was convinced he would be that difficult or impossible to find a caterer who would agree. We will quickly stop the menu and decor of the room with Michel, the designer and the team of Denise Cornellier.

Tomorrow, one of our leaders turns heads a pilot, a "fake" issue or rehearsal. Real Filming will begin next week. I hope to bring journalists visiting the set.

The invitation for the launch was sent today to the guests. This media will leave Monday. In total, we certainly welcome around 300 people.

We approved this evening "tagline, or slogan that will accompany the logo. A simple little exercise. We were 4 to cogitate. We also approved the 4 covered the "menu / brochure," which will be presented on 24. Very beautiful. Genevieve had to work under pressure. Delivery to the printer should be done no later than tomorrow.

Tomorrow morning, an important production meeting. It must approve all for filming starting next week. The team will run the equipment used in the packaging of the antenna and the identification of the chain. Three sites were targeted. It was necessary to conduct a cast this week to find, among other things, a student and a mother.

Denise gave me chocolate lollipops Espelette. My wife has stolen one. The rest may be in the office ...

Note: advancing our discussions with possible partner for radio campaign launch.

Another note: soon, I reveal a little more.

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Decisions shovel

A little over two weeks. Just over two weeks before launch. At this time, not panic yet. It remains to confirm the caterer. The two who were approached were available but there are still some loose ends. Same thing for the room must sign the contract. Tomorrow, meeting with Michel, the designer places. And contact the supplier of technical equipment.

Genevieve must show us the cover of the menu / brochure that we give to the guests. We should have it tonight or tomorrow. Printer finalizes the bid but we are talking about a quality product. Genevieve has taste ....

sampling operation will be done in the subway on 22-23 March are accurate. We will produce about 40 000 "magnets" and cartons to be delivered to users. It remains to see the prices of the squad. But I also try to find a way to distribute in Quebec City.

The super-signs for the campaign launch are almost reserved. Still a little negotiation. In all, a dozen locations around the Montreal area. Buy the panels is a puzzle, definitely. But it is also a form of advertising impact.

production of the packaging of the antenna and promotional material is well underway. We must approve the casting and filming locations. Probably tomorrow. The "shoot" our stars will be held on 17 and 20 February for the photos. The photographer is confirmed.

The hardest part? The amount of decisions every day ...

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Chasing the captives!

Yesterday, I was not chatting. Maybe a bad night. But the day has clarified the draft brochure / menu / program guide that we give to guests on February 24. A sort of "catalog" that will contain the details of our programs and certainly some recipes. We will draw from a menu produced by The Aromate Jean-François Plante. Very well done. On Tuesday, the printer must receive coverage.

Today, visit the room with Michael, the decorator. And good news, the launch will be led by Anne-Marie Withenshaw in a Form 5 to 7. The caterer is also contacted. Remains to be seen whether it can meet our demand ... which I will later!

I increasingly want to reveal some of our programs. The pressure is strong.

Confirmation (almost) the impact of the campaign in the subway. And two great-wall panels Berri-UQAM with presence in several stations. Also, sampling operation on 22-23 March. We are looking to provide a promotional item and information on the chain. Concept to be confirmed. The campaign in the subway requires making choices and reviewing the distribution of the budget. But the customer profile in the subway is interesting and this is more captive customers, a major advantage in advertising.

Also, confirmation of part of the campaign website.

Note: See My card section for an article published by the Wharton Magazine on the importance of data for future measurement of the effectiveness of advertising campaigns. Thank you to Sandy for information.

Through it all, trying to plan the next vacation.

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Printing forward and backward

is yet ahead. On Friday, a colleague said he had the impression of not advancing. The piles of papers spread out on his desk. I also had this feeling there. Today, for cons, things have progressed. The meeting enabled the production designer to present two avenues for the promo of 30 seconds will be used to "promoter" chain. It will decide tomorrow but one of the two tracks is particularly promising.

Meeting then with Genevieve in anticipation of tomorrow's meeting with the printer. Must complete the promotional item that we will put the guests on Feb. 24. Friday, everything should be ready for printing. Basically, we need photos of our stars and some recipes. Not as easy as it sounds ...

Wednesday morning, visit the hall for the launch. We must stop the guest list and discuss the media presentation to be held the same day.

Presentation today W.illi.am the first models of the website. These models will be used in preliminary tests. Tests that help determine the strengths and weaknesses of the future site. Another meeting with them Thursday.