Not for nothing that Videotron is the Quebec distributor number 1. Promotional tools are many and so much the better, we will benefit: illico, Videotron website, call centers, mailings, the list is long. (But a source tells me that Bell does not let it go ....)
At Transcontinental, various scenarios were looked at. An environment such as Boost is very interesting. It should be noted that the channel's audience should be composed of women and 60%, 25-54. We need a mix that will reach sub-segments of 25-54. The company is also very active in direct marketing with its impressive database. Targeted mailings by email? By mail?
Tomorrow revival of Representatives display. Other questions arise here: super-panels? vertical panels? 10 x 20? Only Montreal? Quebec? Prices will guide the answer ....
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