Yesterday's announcement has generated a lot of reactions. The coverage was good. Clients and agencies have also responded well. Of course, we still would like some media give a little more importance to our ads. But considering that the coverage is more difficult to obtain for a specialty channel, the results are good. Another important step: the week of Feb. 22 for the unveiling of the lineup and name. The channel will
airing March 22. It is also the 22 that will start the promotional campaign. Negotiations for purchasing media have begun. In fact today, meeting with people from Transcontinental and Videotron. Nothing is confirmed yet but decisions will be taken next week. Same thing for our radio partner. The campaign will include four components: mass media, direct marketing, media relations and social media.
a Wednesday where I will use my charm ....
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