Like the steering committee Monday. No fooling around, we loop all in one hour. A committee that serves primarily to inform. I learned that the client interest in the new channel is confirmed. The sales team is trying to incorporate some original way, other than by traditional advertising. Media creativity is increasingly sought. Some media have interest to force a bit and arrive in 2010. Astral radios offer unique avenues (message 5 seconds, message isolated, etc..) Who is willing to pay a higher price.
People W.illi.am / are preparing models to be used for testing the new website. The site will actually be tested with consumers before launch. An investment that is worthwhile, even if the sample looks a bit small. But their recommendations are based on a history that seems solid.
Olive, who represents several websites, submitted a proposal today. A web campaign divided into two: launch March 22 and late descrambling in June. The budget will enable a sizeable presence while redirecting interest to us, a question to discover the brand and programming.
The great public unveiling will take place in a month to the day. We still need to confirm the whereabouts of this announcement, probably in Old Montreal.
Tomorrow: Interviews for the post of Communications Assistant.
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